Don’t pitch your start up – tell a story like Jim Henson

We all get told to practice our elevator pitch and many of us have spent hours on our detailed, yet high-level, 10-slide investor pitch decks (a painful process I know!). After all that you’re armed with those short sentences and a pdf deck, so you can wow Kevin Rose when you accidentally, on-purpose trip over his foot at a conference.

While I agree it’s important to clearly articulate what your business does, I’ve always felt that putting yourself in the “pitcher” mindset is the wrong analogy.…