Many Light-Weight Interactions

 I can’t tell you how often I hear from a band, label or management company they want to:

• sell more albums
• sell more tickets
• get more listens on Spotify

Of course they do. This is what any business needs to survive, money in the door.

The only problem is these goals are what Paul Adams calls “heavy-weight interactions,” and they can’t live in isolation.

Imagine you’re in a record store and you notice a buyer picking up your LP and flipping it over to read the back.…