Stop sending your messages out to sea

So much happens every day in the sea of social media. This is great for research, trend watching and keeping in touch. But reaching your fans is getting harder every day.

Your Facebook wall posts and tweets are messages in bottle that you toss out to sea. You cross your fingers and hope most of your fans are going to see it.

In fact that message bobs around, gets read by a few fans and eventually sinks to the ocean floor.…