Just like the mighty Soviet navy we’ve launched new tech to help you focus on the fans that matter. We’ve called it a PING.

Each week we’ll notify you when a fan has been highly active

We send you an email showing who these fans are and how many points they’ve earnt over the last two weeks. You can use the links in the email to communicate directly with these fans.

Your fan message page filters to your very active fans & lets you communicate via Facebook, Twitter or Email

You use our page to tell your fans via email, Twitter or Facebook:

• thanks!
• chat with them
• give them a coupon code
• reward them with some free swag

You’ll see these fans highlighted in your dashboard

We’ll also highlight these super active fans with a ping icon, so can easily identify them.

Remember, each time you communicate with a fan you bring them further into your tribe. So start talking.

Image courtesy of Flickr user kingair42