Stop sending your messages out to sea

So much happens every day in the sea of social media. This is great for research, trend watching and keeping in touch. But reaching your fans is getting harder every day.

Your Facebook wall posts and tweets are messages in bottle that you toss out to sea. You cross your fingers and hope most of your fans are going to see it.

In fact that message bobs around, gets read by a few fans and eventually sinks to the ocean floor.…

Everybody wants to be heard

In this age of electronic bombardment I sometimes feel like no one is listening. You put stuff out into the aether and nothing comes back…

When we first started to write we drew symbols in caves, developed petroglyphs and eventually created an alphabet. Each step allowed us to communicate further and with more accuracy. We were being heard – NEIGH!

I used to be a letter writer in my teens. It was the only way I could keep in touch with my oldest friend in Brisbane, Australia.…

Without Fans, There is Nothing Part 1 & 2 of an Interview with Wick-It the Instigator

I sat down with Wick-It the Instigator for a two part interview on the importance of fans. Without fans…….there is nothing!